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Monday, February 03, 2003

What's in a name

The owners of Chicago's White Sox and historic Comisky Park have sold the rights to name the baseball field to U.S. Cellular. The deal? $3.4 million a year for 20 years. They're going to use the money for world class renovations.

The spending restriction built into the deal, Sox Executive Vice President Howard Pizer said, "means we can't spend it on players, we can't put it in our pockets, we can't do anything else with it. It has a singular focus, and that is renovations."

The name of the field? U.S. Cellular Field, of course.

Via Chicago Tribune: Reinsdorf talks up U.S. Cellular Field (registration required, free)

Posted by Marie at February 3, 2003 8:38 PM


i think it'd be funny if they now changed the name of wrigley field to Yahoo! Google stadium.

Posted by: kaiser at February 7, 2003 1:47 PM

And the surrounding neighborhood shall be known as Googleville. Hey, I like that.

Posted by: Marie at February 7, 2003 10:51 PM