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Wednesday, November 19, 2003

The cat is a marketing genius

The Cat in the Hat cat, that is. Well, maybe not the cat his own self. But somebody certainly is. Case in Point: For the last couple weeks, the Cat in the Hat cat is in about 90% of all television commercials. Or so it seems. Obviously, if youve got something to sell, you cant go wrong with the cat.

Im sitting here looking at my own copy of the book. Noteworthy bit of trivia: It was first copyrighted in Boston by Houghton Mifflin in 1957. Of course, my copy is from the 1985 renewed copyright.

From the back cover:

Ten years ago, Dr. Seuss took 220 words, rhymed them, and turned out THE CAT IN THE HAT, a little volume of absurdity that worked like a karate chop on the weary little world of Dick, Jane and Spot. Ellen Goodman, The Detroit Free Press, Nov. 1966

The movie starts this weekend.

Posted by Marie at November 19, 2003 12:01 AM

Comments

If I see one more Cat in the Hat commercial, I just might SCREAM! I'm quite tired of the Cat in the Hat, and that is that.

(Yeah, my lame attempt at a Seuss-like rhyme. At least I tried!)

Posted by: Christine at November 19, 2003 1:37 PM

I haven't seen the Lord of the Rings movies because I love the books so and I don't want my cherished mental imagery of Middle Earth corrupted by Hollywood no matter how good the movies are. I feel similarly about The Cat in the Hat but judging from the rampant commercialization and Mike Myers presence in the movie, I'm guessing this movie will be nowhere near as good as LOTR. I'm fairly certain I won't be seeing it.
K-

Posted by: Kem White at November 19, 2003 3:12 PM

My favorite line from a review of the movie:

If the producers had dug up Ted Geisel's body and hung it from a tree, they couldn't have desecrated the man more.

It appears the reviews are more fun than the movie.

Posted by: Monkeyspit at November 23, 2003 10:25 AM

I don't know if I'll see the Cat in the Hat. While it looks interesting, I don't really have a desire to see it. I'm much more entertained with the memory of my then 3 year old son reading the book word for word with me! :)

Posted by: denise at November 24, 2003 4:58 PM