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Friday, January 30, 2004

Inventive marketing to kids

At first I thought something major was going on in the world when I noticed from about 2:00 this afternoon to 9:00 tonight, there were over 50 hits on one particular blog post here. That is highly unusual for this place. Then I did a little investigating and found out a major corporation recently came out with a new marketing promotion. Ahh, okay. The folks at Kelloggs, makers of some of my favorite cereals, have devised a mystery game in an effort to sell more cereal.

In one of its most in-depth campaigns targeting youth, No. 1 U.S. breakfast cereal maker Kellogg Co changed the shape of Apple Jacks cereal in a whodunit mystery beginning this week. (Yahoo! Cereal Launches Whodunit to Lure Kids.)

Good luck to all the A.J.I.S. Agents. Unfortunately, the solution to the crime won’t be found here.

Posted by Marie at January 30, 2004 10:18 PM

Comments

Dear ajis squad,

I come from Camas,Washington. I probibly live far away from you guys. I think I know who the apple jacks theif is. It is...Mr.Tyship. My parents and I
tried to sign in when a parent is avalible...but we
couldn't. Heres the information:
parent name: Randy Swanson
credit card: XXXXXXXXXXXXXXXX
email:XXXXXXXXXXXX@comcast.net.


Thank You,

Courtney Swanson

p.s,Could I still be avalible to join the ajis?

[THIS COMMENT HAS BEEN EDITED BY THE SITE OWNER.]

Posted by: Courtney Swanson at April 27, 2004 10:27 AM