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Monday, June 12, 2006

Yellow pages desperation

Several weeks ago, my boss signed up with SBC (soon to be, or already AT&T) for yellow pages ads in the upcoming Springfield book.

The sales guy, in an earlier meeting, indicated he would be able to put her into some nearby small town phone books, too. My boss, not committing one way or the other, said she would be willing to look at that.

In the end, he said he wouldn't be able to do the small town phone books because those weren't going to be handled by his company. And, in the end, my boss said she didn't want to be in those phone books, anyway.

Today we got a phone call from a sales gal at Verizon calling to confirm my boss's yellow pages placement in a nearby small town phone book. I told the gal my boss wasn't going to advertise in that book.

The gal said my boss had signed a contract. I told her, no, that I happened to be in the room when the contract was signed and it didn't include Verizon or the small town. The gal said that the book was going to print, that my boss's placement was being held, and she needed us to fax her the ad copy.

I'm guessing the SBC guy probably told her, his counterpart at Verizon, that my boss would be an easy sale or something. Who knows.

After she apparently realized the signed contract tactic wasn't getting her anywhere, she effortlessly slipped into a different mode, where she insisted I should just send her the ad copy so the book could go to print. The desperation level was just sad.

Posted by Marie at June 12, 2006 10:41 PM


Ohh the Yellow Book people are down right nasty when it comes down to getting a sale. I used to work at a company where they would call at least once a week. Everytime I'd tell them I would take a message for my boss... The company quit advertising in the Yellow Book over 2 yrs, but they kept calling.

Posted by: shoo at June 13, 2006 12:21 PM