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Friday, August 28, 2009

Friday Beer Blogging: Hyde Park Beer


Photo circa January 1946, at the now defunct Norb Andy's Tabarin in Springfield, Illinois (I think). That's my mom and dad on the left. I think I know who the couple on the right is, but I'm not quite sure. So, maybe my sister will come along and say.

It's hard to tell from this photo what they're drinking. But, looking at the actual photograph with a magnifying glass reveals that it is Hyde Park Beer of St. Louis, Missouri.

About the area and park for which the beer was named:

The neighborhood known as Hyde Park was once the town of Bremen.
Among the many Germans who migrated to the St. Louis area in the 1840's were quite a few who were natives of the German city of Bremen. Since many of these families had settled along Bellefontaine Road, this area was given the name of New Bremen after their home town. A survey of the town area was executed by Edward Hutawa in 1844 at the direction of the four principal property owners; George Buchanan, E. C. Angelrodt, N. N. Destrehan and Emil Mallinckrodt. They were the incorporators of the town of Bremen in 1850 and the four east-west streets were named in their honor. Broadway was the main street and was dedicated as a public highway on May 10, 1852.

The brewery:

A neighborhood fixture for many years was the Hyde Park Brewery, which was founded in 1876 and was sold to the St. Louis Brewing Association in 1889. The plant at 3607 North Florissant was a major unit in the Association until prohibition. After repeal in 1933, the plant was acquired by independent operators, who sold it in 1948 to the Griesedieck-Western Brewery Company of Belleville, Illinois. That firm became a unit of the Carling Company in 1953, who produced Hyde Park beer at the North Florissant plant until 1958.

From Beer Commercials: A brief history:

[...] Modern Brewery Age magazine christened the Hyde Park brewery of St. Louis the "first brewery to sponsor a televised program anywhere." It was February 1947, and St. Louis was launching its inaugural television broadcast, consisting of a man-on-the-street interviewer talking to local residents. Hyde Park's early commercials--perhaps history's first prerecorded beer spots--featured "Albert, The Stick Man," an animated cartoon character with a knack for finding trouble. Whatever Albert's dilemma, a bottle of Hyde Park Beer always brought relief.

This old brewery, even though long demolished and out of business, is still making news. As reported by the South County Hoosier in February of this year, one of the caves over which the brewery was built caved in under the weight of a semi-truck.

Finally, you can get one of those little beer glasses with the Hyde Park logo from 1953 for your little beer glass collection for $19.99.

Posted by Marie at August 28, 2009 1:06 PM


We had a Griesedieck brewery in NEw Orleans at one time. That's probably a less unfortunate name in Germany than it is here. Made Falstaff. Love ice cold beer in those brown longneck bottles.

Posted by: Rob Author Profile Page at August 28, 2009 10:36 PM

I think that picture was taken at the Lake Club. The one that used to be at the end of Stanford on the other side of Bunn Park. I remember mom saying a professional photographer came along and took that picture then sold it to them. I can't remember who that other couple wa but it seems the lady was either a friend of mom's or she was a relative of dad's. Very nice picture. They(mom and dad) were a very nice looking couple. I think that was taken before they were married.

Posted by: at August 29, 2009 8:39 PM

Thanks, Carol. I think that's you, anyway. I remember hearing that story about the Lake Club, too.

Rob, I remember seeing a Griesedieck sign painted on the side of a two story brick building here when I was a teenager. I wonder if it's still around and if I can find it.

Posted by: Marie at August 29, 2009 11:03 PM

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